How Should Marketers Conceive of ‘Consumer Experience’ in This Time of Pandemic?

Bob Deutsch

For quite a few years, “Consumer Experience” has been one of the big buzzwords in the marketing lexicon. Now, amidst the economic downturn and an increased reliance on digital in the time of the Coronavirus pandemic, greater attention should be paid to what actually comprises consumer experience?

Most marketers plan for how best to have consumers experience the company’s brand, and have consumers do so in a way the marketer wants them to experience its…