THE PROBLEM

A Covid particle is not the only airborne presence that now threatens us — so, too, are emotional expressions of fear, anxiety and uncertainty. This new context of pandemic, together with climate change and culture wars, changes the air we breath, literally and metaphorically. To be successful, business must make a course correction — a shift from a marketing focus founded on corporate-speak and a lexicon based solely on money, to a real creativity based on understanding real people, living real lives, real time…and the role in society a business plays.

The Coronavirus pandemic has changed people’s typical…

Bob Deutsch

Stands with both feet in Neuroscientist, Anthropology and Business

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